APA aipamena

LAMB CHARLES W. (1992). PRINCIPLES OF MARKETING. SOUTH-WESTERN COLLEGE PUBLISHING CO.

Chicago Style aipamena

LAMB CHARLES W. PRINCIPLES OF MARKETING. CINCINNATI: SOUTH-WESTERN COLLEGE PUBLISHING CO, 1992.

MLA aipamena

LAMB CHARLES W. PRINCIPLES OF MARKETING. SOUTH-WESTERN COLLEGE PUBLISHING CO, 1992.