APA-viite (7. p.)

LAMB CHARLES W. (1992). PRINCIPLES OF MARKETING. SOUTH-WESTERN COLLEGE PUBLISHING CO.

Chicago-viite (17. p.)

LAMB CHARLES W. PRINCIPLES OF MARKETING. CINCINNATI: SOUTH-WESTERN COLLEGE PUBLISHING CO, 1992.

MLA-viite (9. p.)

LAMB CHARLES W. PRINCIPLES OF MARKETING. SOUTH-WESTERN COLLEGE PUBLISHING CO, 1992.