Style de citation APA (7e éd.)

LAMB CHARLES W. (1992). PRINCIPLES OF MARKETING. SOUTH-WESTERN COLLEGE PUBLISHING CO.

Style de citation Chicago (17e éd.)

LAMB CHARLES W. PRINCIPLES OF MARKETING. CINCINNATI: SOUTH-WESTERN COLLEGE PUBLISHING CO, 1992.

Style de citation MLA (9e éd.)

LAMB CHARLES W. PRINCIPLES OF MARKETING. SOUTH-WESTERN COLLEGE PUBLISHING CO, 1992.