Citazione Stile APA (7a Edizione)

LAMB CHARLES W. (1992). PRINCIPLES OF MARKETING. SOUTH-WESTERN COLLEGE PUBLISHING CO.

Citazione stile Chigago Style (17a edizione)

LAMB CHARLES W. PRINCIPLES OF MARKETING. CINCINNATI: SOUTH-WESTERN COLLEGE PUBLISHING CO, 1992.

Citatione MLA (9a ed.)

LAMB CHARLES W. PRINCIPLES OF MARKETING. SOUTH-WESTERN COLLEGE PUBLISHING CO, 1992.