APA (7th ed.) Citation

BELLUR V V. (1987). READINGS IN MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE.

Chicago Style (17th ed.) Citation

BELLUR V V. READINGS IN MARKETING MANAGEMENT. MUMBAI: HIMALAYA PUBLISHING HOUSE, 1987.

MLA (9th ed.) Citation

BELLUR V V. READINGS IN MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE, 1987.