BELLUR V V. (1987). READINGS IN MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE.
Chicago Style (17th ed.) CitationBELLUR V V. READINGS IN MARKETING MANAGEMENT. MUMBAI: HIMALAYA PUBLISHING HOUSE, 1987.
MLA (9th ed.) CitationBELLUR V V. READINGS IN MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE, 1987.
Warning: These citations may not always be 100% accurate.