Cita APA (7th ed.)

BELLUR V V. (1987). READINGS IN MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE.

Cita Chicago (17th ed.)

BELLUR V V. READINGS IN MARKETING MANAGEMENT. MUMBAI: HIMALAYA PUBLISHING HOUSE, 1987.

Cita MLA (9th ed.)

BELLUR V V. READINGS IN MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE, 1987.