BELLUR V V. (1987). READINGS IN MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE.
Cita Chicago Style (17a ed.)BELLUR V V. READINGS IN MARKETING MANAGEMENT. MUMBAI: HIMALAYA PUBLISHING HOUSE, 1987.
Cita MLA (9a ed.)BELLUR V V. READINGS IN MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE, 1987.
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