APA (7th ed.) Citation

HOLT DOUGLAS B. (2004). HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL? HARVARD BUSINESS SCHOOL PRESS.

Chicago Style (17th ed.) Citation

HOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL? BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2004.

MLA (9th ed.) Citation

HOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL? HARVARD BUSINESS SCHOOL PRESS, 2004.