Cita APA (7th ed.)

HOLT DOUGLAS B. (2004). HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL? HARVARD BUSINESS SCHOOL PRESS.

Cita Chicago (17th ed.)

HOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL? BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2004.

Cita MLA (9th ed.)

HOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL? HARVARD BUSINESS SCHOOL PRESS, 2004.