APA-viite (7. p.)

HOLT DOUGLAS B. (2004). HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL? HARVARD BUSINESS SCHOOL PRESS.

Chicago-viite (17. p.)

HOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL? BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2004.

MLA-viite (9. p.)

HOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL? HARVARD BUSINESS SCHOOL PRESS, 2004.