APA-referens (7:e uppl.)

HOLT DOUGLAS B. (2004). HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL? HARVARD BUSINESS SCHOOL PRESS.

Chicago-referens (17:e uppl.)

HOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL? BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2004.

MLA-referens (9:e uppl.)

HOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL? HARVARD BUSINESS SCHOOL PRESS, 2004.