APA (7th ed.) Citation

PARAMESWARAN M G. (2001). BRAND BUILDING ADVERTISING - CONCEPTS AND CASES - CD. TATA MCGRAW-HILL PUBLISHING COMPANY.

Chicago Style (17th ed.) Citation

PARAMESWARAN M G. BRAND BUILDING ADVERTISING - CONCEPTS AND CASES - CD. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY, 2001.

MLA (9th ed.) Citation

PARAMESWARAN M G. BRAND BUILDING ADVERTISING - CONCEPTS AND CASES - CD. TATA MCGRAW-HILL PUBLISHING COMPANY, 2001.