Cita APA (7th ed.)

PARAMESWARAN M G. (2001). BRAND BUILDING ADVERTISING - CONCEPTS AND CASES - CD. TATA MCGRAW-HILL PUBLISHING COMPANY.

Cita Chicago (17th ed.)

PARAMESWARAN M G. BRAND BUILDING ADVERTISING - CONCEPTS AND CASES - CD. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY, 2001.

Cita MLA (9th ed.)

PARAMESWARAN M G. BRAND BUILDING ADVERTISING - CONCEPTS AND CASES - CD. TATA MCGRAW-HILL PUBLISHING COMPANY, 2001.