APA (7th ed.) Citation

MARKET RES. SOC. OF INDIA. (1993). BRAND EQUITY AND THE CHALLENGE OF BRANDING. MRSI.

Chicago Style (17th ed.) Citation

MARKET RES. SOC. OF INDIA. BRAND EQUITY AND THE CHALLENGE OF BRANDING. BOMBAY: MRSI, 1993.

MLA (9th ed.) Citation

MARKET RES. SOC. OF INDIA. BRAND EQUITY AND THE CHALLENGE OF BRANDING. MRSI, 1993.