MARKET RES. SOC. OF INDIA. (1993). BRAND EQUITY AND THE CHALLENGE OF BRANDING. MRSI.
Chicago Style aipamenaMARKET RES. SOC. OF INDIA. BRAND EQUITY AND THE CHALLENGE OF BRANDING. BOMBAY: MRSI, 1993.
MLA aipamenaMARKET RES. SOC. OF INDIA. BRAND EQUITY AND THE CHALLENGE OF BRANDING. MRSI, 1993.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.