MARKET RES. SOC. OF INDIA. (1993). BRAND EQUITY AND THE CHALLENGE OF BRANDING. MRSI.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रMARKET RES. SOC. OF INDIA. BRAND EQUITY AND THE CHALLENGE OF BRANDING. BOMBAY: MRSI, 1993.
एमएलए (9वां संस्करण) प्रशस्ति पत्रMARKET RES. SOC. OF INDIA. BRAND EQUITY AND THE CHALLENGE OF BRANDING. MRSI, 1993.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.