APA način citiranja (7. izdanje)

MARKET RES. SOC. OF INDIA. (1993). BRAND EQUITY AND THE CHALLENGE OF BRANDING. MRSI.

Čikaški stil citiranja (17. izdanje)

MARKET RES. SOC. OF INDIA. BRAND EQUITY AND THE CHALLENGE OF BRANDING. BOMBAY: MRSI, 1993.

MLA način citiranja (9. izdanje)

MARKET RES. SOC. OF INDIA. BRAND EQUITY AND THE CHALLENGE OF BRANDING. MRSI, 1993.