APA (7e ed.) Bronvermelding

MARKET RES. SOC. OF INDIA. (1993). BRAND EQUITY AND THE CHALLENGE OF BRANDING. MRSI.

Chicago (17e ed.) Bronvermelding

MARKET RES. SOC. OF INDIA. BRAND EQUITY AND THE CHALLENGE OF BRANDING. BOMBAY: MRSI, 1993.

MLA (9e ed.) Bronvermelding

MARKET RES. SOC. OF INDIA. BRAND EQUITY AND THE CHALLENGE OF BRANDING. MRSI, 1993.