BRAND EQUITY AND THE CHALLENGE OF BRANDING

Míreanna comhchosúla

• The strategy of Global Branding and Brand Equity
  de réir: Lee, Alvin and Others
  Foilsithe / Cruthaithe: (2015)
• The strategy of Global Branding and Brand Equity
  de réir: Lee, Alvin and Others
  Foilsithe / Cruthaithe: (2015)
• MANAGING BRAND EQUITY
  de réir: AAKER DAVID A.
  Foilsithe / Cruthaithe: (1991)
• ROAD TO BRAND EQUITY
  de réir: HENRY D
  Foilsithe / Cruthaithe: (2004)
• MANAGING BRAND EQUITY
  de réir: AAKER DAVID A
  Foilsithe / Cruthaithe: (1991)