BRAND EQUITY AND THE CHALLENGE OF BRANDING

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	MARKET RES. SOC. OF INDIA
Fformat:	Llyfr
Cyhoeddwyd:	BOMBAY MRSI 1993
Pynciau:	,
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

The strategy of Global Branding and Brand Equity
gan: Lee, Alvin and Others
Cyhoeddwyd: (2015)

The strategy of Global Branding and Brand Equity
gan: Lee, Alvin and Others
Cyhoeddwyd: (2015)

MANAGING BRAND EQUITY
gan: AAKER DAVID A.
Cyhoeddwyd: (1991)

ROAD TO BRAND EQUITY
gan: HENRY D
Cyhoeddwyd: (2004)

MANAGING BRAND EQUITY
gan: AAKER DAVID A
Cyhoeddwyd: (1991)

Managing brand equity
gan: Aaker, D

Managing brand equity
gan: Aaker , David
Cyhoeddwyd: (1996)

Brand equity management
gan: Martin, Paul
Cyhoeddwyd: (2009)

Brand equity management
gan: Martin, Paul
Cyhoeddwyd: (2009)

MANAGING BRAND EQUITY
gan: AAKER DAVID
Cyhoeddwyd: (1991)

Brand Experience and its Implications on Brand Equity
gan: Bakre Ankita
Cyhoeddwyd: (2014)

BRAND MANAGEMENT AND EQUITY VALUE
gan: KUMAR, POONAM
Cyhoeddwyd: (2012)

Brand equity on the wheel of advertising
gan: Agrawal, Noopur
Cyhoeddwyd: (2009)

Brand equity on the wheel of advertising
gan: Agrawal, Noopur
Cyhoeddwyd: (2009)

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
gan: KELLER KAVIN LANE
Cyhoeddwyd: (2020)

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
gan: AAKER DAVID A
Cyhoeddwyd: (1991)

WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING
gan: JONES JOHN PHILIP
Cyhoeddwyd: (1998)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2015)

WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING
gan: JONES JOHN PHILIP
Cyhoeddwyd: (1998)

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
gan: AAKER DAVID A
Cyhoeddwyd: (1991)

MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
gan: AAKER DAVID A
Cyhoeddwyd: (1991)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kvin Lane
Cyhoeddwyd: (2015)

Strategic brand management : Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2019)

Whats in a Brand: Building Brand Equity Through Adevertising
gan: Jones John Philip
Cyhoeddwyd: (1998)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2020)

Strategic brand management : building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2022)

Managing Brand Equity : Capitalizing on the value of a brand name
gan: Aaker David A.
Cyhoeddwyd: (1991)

Strategic brand management : building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2015)

Connective branding building brand equity in a demanding world
gan: Fisher - Buttinger, C
Cyhoeddwyd: (2008)

Strategic brand management building measuring and managing brand equity
gan: Keller, K
Cyhoeddwyd: (2005)

Strategic brand management building measuring and managing brand equity
gan: Keller, K
Cyhoeddwyd: (2003)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2015)

Managing Brand Equity: Capitalizing on the Value of a Brand Name
gan: Aaker, David A.
Cyhoeddwyd: (1991)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2008)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2012)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2020)