BRAND EQUITY AND THE CHALLENGE OF BRANDING

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	MARKET RES. SOC. OF INDIA
Μορφή:	Βιβλίο
Έκδοση:	BOMBAY MRSI 1993
Θέματα:	,
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Παρόμοια τεκμήρια

The strategy of Global Branding and Brand Equity
από: Lee, Alvin and Others
Έκδοση: (2015)

The strategy of Global Branding and Brand Equity
από: Lee, Alvin and Others
Έκδοση: (2015)

MANAGING BRAND EQUITY
από: AAKER DAVID A.
Έκδοση: (1991)

ROAD TO BRAND EQUITY
από: HENRY D
Έκδοση: (2004)

MANAGING BRAND EQUITY
από: AAKER DAVID A
Έκδοση: (1991)

Managing brand equity
από: Aaker, D

Managing brand equity
από: Aaker , David
Έκδοση: (1996)

Brand equity management
από: Martin, Paul
Έκδοση: (2009)

Brand equity management
από: Martin, Paul
Έκδοση: (2009)

MANAGING BRAND EQUITY
από: AAKER DAVID
Έκδοση: (1991)

Brand Experience and its Implications on Brand Equity
από: Bakre Ankita
Έκδοση: (2014)

BRAND MANAGEMENT AND EQUITY VALUE
από: KUMAR, POONAM
Έκδοση: (2012)

Brand equity on the wheel of advertising
από: Agrawal, Noopur
Έκδοση: (2009)

Brand equity on the wheel of advertising
από: Agrawal, Noopur
Έκδοση: (2009)

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
από: KELLER KAVIN LANE
Έκδοση: (2020)

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
από: AAKER DAVID A
Έκδοση: (1991)

WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING
από: JONES JOHN PHILIP
Έκδοση: (1998)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2015)

WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING
από: JONES JOHN PHILIP
Έκδοση: (1998)

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
από: AAKER DAVID A
Έκδοση: (1991)

MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
από: AAKER DAVID A
Έκδοση: (1991)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
από: Keller, Kvin Lane
Έκδοση: (2015)

Strategic brand management : Building, Measuring, and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2019)

Whats in a Brand: Building Brand Equity Through Adevertising
από: Jones John Philip
Έκδοση: (1998)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2020)

Strategic brand management : building, measuring, and managing brand equity
από: Keller, Kevin Lane
Έκδοση: (2022)

Managing Brand Equity : Capitalizing on the value of a brand name
από: Aaker David A.
Έκδοση: (1991)

Strategic brand management : building, measuring, and managing brand equity
από: Keller, Kevin Lane
Έκδοση: (2015)

Connective branding building brand equity in a demanding world
από: Fisher - Buttinger, C
Έκδοση: (2008)

Strategic brand management building measuring and managing brand equity
από: Keller, K
Έκδοση: (2005)

Strategic brand management building measuring and managing brand equity
από: Keller, K
Έκδοση: (2003)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2015)

Managing Brand Equity: Capitalizing on the Value of a Brand Name
από: Aaker, David A.
Έκδοση: (1991)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2008)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2012)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2013)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2020)