Cita APA (7th ed.)

KOTLER PHILIP. (1994). MARKETING MANAGEMENT ANALYSIS PLANNING IMPLEMENTATION AND CONTROL. PRENTICE HALL OF INDIA.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT ANALYSIS PLANNING IMPLEMENTATION AND CONTROL. NEW DELHI: PRENTICE HALL OF INDIA, 1994.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT ANALYSIS PLANNING IMPLEMENTATION AND CONTROL. PRENTICE HALL OF INDIA, 1994.