KOTLER PHILIP. (1994). MARKETING MANAGEMENT ANALYSIS PLANNING IMPLEMENTATION AND CONTROL. PRENTICE HALL OF INDIA.
Citace podle Chicago (17th ed.)KOTLER PHILIP. MARKETING MANAGEMENT ANALYSIS PLANNING IMPLEMENTATION AND CONTROL. NEW DELHI: PRENTICE HALL OF INDIA, 1994.
Citace podle MLA (9th ed.)KOTLER PHILIP. MARKETING MANAGEMENT ANALYSIS PLANNING IMPLEMENTATION AND CONTROL. PRENTICE HALL OF INDIA, 1994.
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