Cita APA (7a ed.)

KOTLER PHILIP. (1994). MARKETING MANAGEMENT ANALYSIS PLANNING IMPLEMENTATION AND CONTROL. PRENTICE HALL OF INDIA.

Cita Chicago Style (17a ed.)

KOTLER PHILIP. MARKETING MANAGEMENT ANALYSIS PLANNING IMPLEMENTATION AND CONTROL. NEW DELHI: PRENTICE HALL OF INDIA, 1994.

Cita MLA (9a ed.)

KOTLER PHILIP. MARKETING MANAGEMENT ANALYSIS PLANNING IMPLEMENTATION AND CONTROL. PRENTICE HALL OF INDIA, 1994.