APA-viite (7. p.)

KOTLER PHILIP. (1994). MARKETING MANAGEMENT ANALYSIS PLANNING IMPLEMENTATION AND CONTROL. PRENTICE HALL OF INDIA.

Chicago-viite (17. p.)

KOTLER PHILIP. MARKETING MANAGEMENT ANALYSIS PLANNING IMPLEMENTATION AND CONTROL. NEW DELHI: PRENTICE HALL OF INDIA, 1994.

MLA-viite (9. p.)

KOTLER PHILIP. MARKETING MANAGEMENT ANALYSIS PLANNING IMPLEMENTATION AND CONTROL. PRENTICE HALL OF INDIA, 1994.