GRIFFIN JILL. (2002). CUSTOMER LOYALTY: HOW TO EARN IT, HOW TO KEEP IT. JOSSEY-BASS PUBLICATIONS.
Citação norma ChicagoGRIFFIN JILL. CUSTOMER LOYALTY: HOW TO EARN IT, HOW TO KEEP IT. SAN FRANCISCO: JOSSEY-BASS PUBLICATIONS, 2002.
Citação norma MLAGRIFFIN JILL. CUSTOMER LOYALTY: HOW TO EARN IT, HOW TO KEEP IT. JOSSEY-BASS PUBLICATIONS, 2002.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.