THOMKE STEFAN H. (2003). EXPERIMENTATION MATTERS. HARVARD BUSINESS SCHOOL PRESS.
Cita Chicago Style (17a ed.)THOMKE STEFAN H. EXPERIMENTATION MATTERS. BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2003.
Cita MLA (9a ed.)THOMKE STEFAN H. EXPERIMENTATION MATTERS. HARVARD BUSINESS SCHOOL PRESS, 2003.
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