APA (7th ed.) Citation

KAPFERER JEAN NOEL. (1992). STRATEGIC BRAND MANAGEMENT. FREE PRESS.

Chicago Style (17th ed.) Citation

KAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT. NEW YORK: FREE PRESS, 1992.

MLA (9th ed.) Citation

KAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT. FREE PRESS, 1992.

Warning: These citations may not always be 100% accurate.