KAPFERER JEAN NOEL. (1992). STRATEGIC BRAND MANAGEMENT. FREE PRESS.
Chicago Style (17th ed.) CitationKAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT. NEW YORK: FREE PRESS, 1992.
MLA (9th ed.) CitationKAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT. FREE PRESS, 1992.
Warning: These citations may not always be 100% accurate.