Cita APA (7th ed.)

KAPFERER JEAN NOEL. (1992). STRATEGIC BRAND MANAGEMENT. FREE PRESS.

Cita Chicago (17th ed.)

KAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT. NEW YORK: FREE PRESS, 1992.

Cita MLA (9th ed.)

KAPFERER JEAN NOEL. STRATEGIC BRAND MANAGEMENT. FREE PRESS, 1992.