KAPFERER JEAN-NOEL. (2003). STRATEGIC BRAND MANAGEMENT. KOGAN PAGE.
Chicago Style (17th ed.) CitationKAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. NEW DELHI: KOGAN PAGE, 2003.
MLA (9th ed.) CitationKAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. KOGAN PAGE, 2003.
Warning: These citations may not always be 100% accurate.