Cita APA (7th ed.)

KAPFERER JEAN-NOEL. (2003). STRATEGIC BRAND MANAGEMENT. KOGAN PAGE.

Cita Chicago (17th ed.)

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. NEW DELHI: KOGAN PAGE, 2003.

Cita MLA (9th ed.)

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. KOGAN PAGE, 2003.