APA (7th ed.) Citation

KAPFERER JEAN-NOEL. (2003). STRATEGIC BRAND MANAGEMENT. KOGAN PAGE.

Chicago Style (17th ed.) Citation

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. NEW DELHI: KOGAN PAGE, 2003.

MLA (9th ed.) Citation

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. KOGAN PAGE, 2003.