KAPFERER JEAN-NOEL. (2003). STRATEGIC BRAND MANAGEMENT. KOGAN PAGE.
Lua i Stíl Chicago (17ú heag.)KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. NEW DELHI: KOGAN PAGE, 2003.
Lua MLA (9ú heag.)KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. KOGAN PAGE, 2003.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.