KAPFERER JEAN-NOEL. (1992). STRATEGIC BRAND MANAGEMENT. GLOBAL BUS.PRES.
Chicago Style (17th ed.) CitationKAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. DELHI: GLOBAL BUS.PRES, 1992.
MLA (9th ed.) CitationKAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. GLOBAL BUS.PRES, 1992.
Warning: These citations may not always be 100% accurate.