Cita APA (7th ed.)

KAPFERER JEAN-NOEL. (1992). STRATEGIC BRAND MANAGEMENT. GLOBAL BUS.PRES.

Cita Chicago (17th ed.)

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. DELHI: GLOBAL BUS.PRES, 1992.

Cita MLA (9th ed.)

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. GLOBAL BUS.PRES, 1992.