APA (7th ed.) Citation

KAPFERER JEAN-NOEL. (1992). STRATEGIC BRAND MANAGEMENT. GLOBAL BUS.PRES.

Chicago Style (17th ed.) Citation

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. DELHI: GLOBAL BUS.PRES, 1992.

MLA (9th ed.) Citation

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. GLOBAL BUS.PRES, 1992.