KAPFERER JEAN-NOEL. (1992). STRATEGIC BRAND MANAGEMENT. GLOBAL BUS.PRES.
Chicago Style (17th ed.) CitationKAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. DELHI: GLOBAL BUS.PRES, 1992.
MLA citiranjeKAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT. GLOBAL BUS.PRES, 1992.
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