ARMSTRONG GARY. (1991). MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION & CONTROL (7TH.). PRENTICE -HALL INTERNATIONAL; INC.
Cita Chicago (17th ed.)ARMSTRONG GARY. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION & CONTROL. 7TH. NEW JERSEY; U.S.A: PRENTICE -HALL INTERNATIONAL; INC, 1991.
Cita MLA (9th ed.)ARMSTRONG GARY. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION & CONTROL. 7TH. PRENTICE -HALL INTERNATIONAL; INC, 1991.
Atenció: Aquestes cites poden no estar 100% correctes.