MOWEN JOHN C. (1998). CONSUMER BEHAVIOUR (5TH.). PRENTICE -HALL INTERNATIONAL; INC.
Chicago Style (17th ed.) CitationMOWEN JOHN C. CONSUMER BEHAVIOUR. 5TH. NEW JERSEY: PRENTICE -HALL INTERNATIONAL; INC, 1998.
MLA (9th ed.) CitationMOWEN JOHN C. CONSUMER BEHAVIOUR. 5TH. PRENTICE -HALL INTERNATIONAL; INC, 1998.
Warning: These citations may not always be 100% accurate.