Cita APA (7th ed.)

MOWEN JOHN C. (1998). CONSUMER BEHAVIOUR (5TH.). PRENTICE -HALL INTERNATIONAL; INC.

Cita Chicago (17th ed.)

MOWEN JOHN C. CONSUMER BEHAVIOUR. 5TH. NEW JERSEY: PRENTICE -HALL INTERNATIONAL; INC, 1998.

Cita MLA (9th ed.)

MOWEN JOHN C. CONSUMER BEHAVIOUR. 5TH. PRENTICE -HALL INTERNATIONAL; INC, 1998.

Atenció: Aquestes cites poden no estar 100% correctes.