MOWEN JOHN C. (1998). CONSUMER BEHAVIOUR (5TH.). PRENTICE -HALL INTERNATIONAL; INC.
Cita Chicago (17th ed.)MOWEN JOHN C. CONSUMER BEHAVIOUR. 5TH. NEW JERSEY: PRENTICE -HALL INTERNATIONAL; INC, 1998.
Cita MLA (9th ed.)MOWEN JOHN C. CONSUMER BEHAVIOUR. 5TH. PRENTICE -HALL INTERNATIONAL; INC, 1998.
Atenció: Aquestes cites poden no estar 100% correctes.