MCDONALD MALCOLM. (2005). ESSENTIAL GUIDE TO MARKETING PLANNING. CREST PUBLISHING HOUSE.
Cita Chicago (17th ed.)MCDONALD MALCOLM. ESSENTIAL GUIDE TO MARKETING PLANNING. NEW DELHI: CREST PUBLISHING HOUSE, 2005.
Cita MLA (9th ed.)MCDONALD MALCOLM. ESSENTIAL GUIDE TO MARKETING PLANNING. CREST PUBLISHING HOUSE, 2005.
Atenció: Aquestes cites poden no estar 100% correctes.