Cita APA (7th ed.)

WATKINS TREVOR. (1986). ECONOMICS OF THE BRAND A MARKETING ANALYSIS. MCGRAW-HILL.

Cita Chicago (17th ed.)

WATKINS TREVOR. ECONOMICS OF THE BRAND A MARKETING ANALYSIS. NEW YORK: MCGRAW-HILL, 1986.

Cita MLA (9th ed.)

WATKINS TREVOR. ECONOMICS OF THE BRAND A MARKETING ANALYSIS. MCGRAW-HILL, 1986.