APA-viite (7. p.)

WATKINS TREVOR. (1986). ECONOMICS OF THE BRAND A MARKETING ANALYSIS. MCGRAW-HILL.

Chicago-viite (17. p.)

WATKINS TREVOR. ECONOMICS OF THE BRAND A MARKETING ANALYSIS. NEW YORK: MCGRAW-HILL, 1986.

MLA-viite (9. p.)

WATKINS TREVOR. ECONOMICS OF THE BRAND A MARKETING ANALYSIS. MCGRAW-HILL, 1986.