PRIDE WILLIAM M. (1989). MARKETING: CONCEPTS AND STRATEGIES. HOUGHTON COM.
Chicago Style (17th ed.) CitationPRIDE WILLIAM M. MARKETING: CONCEPTS AND STRATEGIES. BOSTON: HOUGHTON COM, 1989.
MLA (9th ed.) CitationPRIDE WILLIAM M. MARKETING: CONCEPTS AND STRATEGIES. HOUGHTON COM, 1989.
Warning: These citations may not always be 100% accurate.