APA (7th ed.) Citation

PRIDE WILLIAM M. (1989). MARKETING: CONCEPTS AND STRATEGIES. HOUGHTON COM.

Chicago Style (17th ed.) Citation

PRIDE WILLIAM M. MARKETING: CONCEPTS AND STRATEGIES. BOSTON: HOUGHTON COM, 1989.

MLA (9th ed.) Citation

PRIDE WILLIAM M. MARKETING: CONCEPTS AND STRATEGIES. HOUGHTON COM, 1989.

Warning: These citations may not always be 100% accurate.