Cita APA (7th ed.)

PRIDE WILLIAM M. (1989). MARKETING: CONCEPTS AND STRATEGIES. HOUGHTON COM.

Cita Chicago (17th ed.)

PRIDE WILLIAM M. MARKETING: CONCEPTS AND STRATEGIES. BOSTON: HOUGHTON COM, 1989.

Cita MLA (9th ed.)

PRIDE WILLIAM M. MARKETING: CONCEPTS AND STRATEGIES. HOUGHTON COM, 1989.