Cita APA (7a ed.)

PRIDE WILLIAM M. (1989). MARKETING: CONCEPTS AND STRATEGIES. HOUGHTON COM.

Cita Chicago Style (17a ed.)

PRIDE WILLIAM M. MARKETING: CONCEPTS AND STRATEGIES. BOSTON: HOUGHTON COM, 1989.

Cita MLA (9a ed.)

PRIDE WILLIAM M. MARKETING: CONCEPTS AND STRATEGIES. HOUGHTON COM, 1989.