PRIDE WILLIAM M. (2000). MARKETING: CONCEPTS AND STRATEGIES (10TH.). HOUGHTON & MIFFLIN.
Chicago Style (17th ed.) CitationPRIDE WILLIAM M. MARKETING: CONCEPTS AND STRATEGIES. 10TH. BOSTON: HOUGHTON & MIFFLIN, 2000.
MLA (9th ed.) CitationPRIDE WILLIAM M. MARKETING: CONCEPTS AND STRATEGIES. 10TH. HOUGHTON & MIFFLIN, 2000.
Warning: These citations may not always be 100% accurate.