PRIDE WILLIAM M. (1989). MARKETING: CONCEPTS AND STRATEGIES (6TH.). HOUGHTON & MIFFLIN.
Chicago Style (17. basım) AtıfPRIDE WILLIAM M. MARKETING: CONCEPTS AND STRATEGIES. 6TH. BOSTON: HOUGHTON & MIFFLIN, 1989.
MLA (9th ed.) AtıfPRIDE WILLIAM M. MARKETING: CONCEPTS AND STRATEGIES. 6TH. HOUGHTON & MIFFLIN, 1989.
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