APA (7th ed.) Citation

KAPFERER JEAN-NOEL. (2004). NEW STRATEGIC BRAND MANAGEMENT. KOGAN PAGE.

Chicago Style (17th ed.) Citation

KAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT. LONDON: KOGAN PAGE, 2004.

MLA (9th ed.) Citation

KAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT. KOGAN PAGE, 2004.

Warning: These citations may not always be 100% accurate.