KAPFERER JEAN-NOEL. (2004). NEW STRATEGIC BRAND MANAGEMENT. KOGAN PAGE.
Chicago Style (17th ed.) CitationKAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT. LONDON: KOGAN PAGE, 2004.
MLA (9th ed.) CitationKAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT. KOGAN PAGE, 2004.
Warning: These citations may not always be 100% accurate.