Cita APA (7th ed.)

KAPFERER JEAN-NOEL. (2004). NEW STRATEGIC BRAND MANAGEMENT. KOGAN PAGE.

Cita Chicago (17th ed.)

KAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT. LONDON: KOGAN PAGE, 2004.

Cita MLA (9th ed.)

KAPFERER JEAN-NOEL. NEW STRATEGIC BRAND MANAGEMENT. KOGAN PAGE, 2004.